We Won! The Sense of Hearing Wins New Business Award at the Cherwell Business Awards

Awards
Written By Lynne Dickens

We’re absolutely delighted to share some very exciting news! The Sense of Hearing has won the New Business Award at the 2026 Cherwell Business Awards!

After being named a finalist for the second year running, David headed to the awards ceremony at the Chesterton Hotel on Friday 18 September, where The Sense of Hearing was announced as the winner of the New Business Award, sponsored by OJI Marketing Ltd.

The Cherwell Business Awards celebrate business excellence across the Cherwell District, so to receive this recognition amongst so many fantastic local businesses is something we’re incredibly proud of.

A very special moment

The Sense of Hearing was founded with a clear aim: to provide professional, independent and genuinely personal hearing care in the heart of Banbury.

We wanted to create somewhere people could feel comfortable talking about their hearing, where appointments aren’t rushed and where every patient is given the time, advice and ongoing support they need.

Since then, we’ve continued to grow the practice, welcome more patients and become increasingly involved in the local community, while staying true to that personal approach.

Winning the New Business Award feels like a wonderful recognition of everything that has gone into building The Sense of Hearing.

David Peel, founder and Hearing Aid Audiologist, said:

“I’m absolutely delighted to have won the New Business Award. When I started The Sense of Hearing, I wanted to create an independent practice where people received the highest level of customer service and genuinely personal hearing care.

“To have that recognised by the Cherwell Business Awards means a great deal. I’m incredibly grateful to everyone who has supported us, particularly our patients who put their trust in us every day.”

Close up of David Peel, wearing a pale blue shirt and smiling at the camera

From finalist to winner

This win feels particularly special after The Sense of Hearing was recognised at the Cherwell Business Awards in 2025, when we were finalists in both the New Business Award and Town Centre Award.

To return a year later and take home the New Business Award is a fantastic milestone for the practice.

Most importantly, it gives us even more motivation to keep developing The Sense of Hearing and providing the personal, independent hearing care our patients have come to expect.

A huge thank you to our patients, our team and everyone who has supported The Sense of Hearing since we opened.

We couldn’t have done it without you!

Lynne Dickens

Lynne is currently a part-time freelance website designer and marketer. Formerly trading full-time as Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It was all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in the team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. Collectively, we can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

Next

Launching our partnership with Hearing Dogs for Deaf People